Apple has the hardware and software, but, in reality, there is nothing within their hardware that was developed by Apple, since, the ARM architecture is developed by the ARM people, and the software is just iOS, which is just an OS, and that OS is nothing when it comes to real innovation. WP is much more innovative than the 20 year old UI that Apple seems to be stuck with. The rest of the hardware in Apple devices, are all developed by other manufacturers.
The only thing about Apple, is their creativity when putting together a nice piece of hardware, but, none of it is really spectacular or even innovative.
The more transistors you have the more the fluid it becomes. Everything else like RAM, GHZ is secondary.
If you don't believe me, then look up Quantum Chips. The transistor count is 1 Quadrillion Transistors (1000 Trillions in other words) in first generation chips. They come out in 2023. Right now Apple has the highest on the iPad Air 2 (3 Billion).
Look who has the highest transistor count.
http://en.wikipedia.org/wiki/Transistor_count
This is why used Apple products hold their value. They have taste too unlike Microsoft.
Plus you don't have to keep scanning your computer every 3 days.