When Sears ended their catalog business, I wrote them a letter of complaint. For those who remember the Sears catalog, just think what sort of postion they would have been in if they’d continued it up until the arrival of the internet and online ordering.
But they decided to emphasize their brick and mortar retail stores and ended their catalog sales. Would have been an easy transition from catalog to online business, and a catalog could have been continued for those who wanted it.
“Tonight’s episode of Great Blunders in History...”
I agree with you completely. Their catalog sales was so far ahead of its time that it really is uncanny. It worked too. The other thing coming full circle here is Amazon considering clicks and bricks.
Rebranding Sears into Amazon wouldn’t be as far-fetched as it sounds. Before long, you’ll be able to pick up Sears for the price of a Central Park hot dog. Amazon picks up all the real estate cheap. They gut the stores and remake them in a brand new way - like they were going to anyway.
As a child, I spent many an afternoon lost in their Wish Book.
Very good point. Would be very interesting to see who was behind this decision. My bet is that it was someone / or a group of people who were ‘pedigreed’ from ‘name brand’ university business programs.
Sears catalog wiped many an arose in outhouse days
Which BTW....my great granny had in Frogtown Mississippi til she died in 1964