[JohnnyP]

To Catch a Mouse, Make a Noise Like a Cheese, by Lewis Kornfeld, ex CEO of Radio Shack

[JohnnyP]

http://www.nytimes.com/2013/08/16/business/lewis-kornfeld-made-radio-shack-an-early-player-in-pcs-dies-at-97.html?_r=0

“After retiring he served on Radio Shack’s board until 2003. He wrote “To Catch a Mouse Make a Noise Like a Cheese,” a book on small-business marketing, published in 1983.”