OK, We only had it for 2 years and let it lapse due to $$$ on Our end being short.
Cheez-It returns as sponsor at Watkins Glen: Watkins Glen International and Kellogg Company announced Cheez-It renews its place as the title sponsor of The Glen's NASCAR Sprint Cup Series race. WGI's marquee event, Cheez-It 355 at The Glen returns August 6-9. This will be the company's third-consecutive year as the race's entitlement sponsor, while the iconic snack brand's parent company, the Kellogg Company, has been involved with NASCAR since 1991. "NASCAR provides a great way for Cheez-It crackers to reach our fans and Watkins Glen provides an amazing venue that is unlike any other," said Melissa Pawlowicz, senior director of integrated promotions for the Kellogg Company. "Cheez-It is proud to be associated with 'The Glen' and to play a role in bringing the excitement of the Cheez-It" 355 to life."(Watkins Glen International)(11-21-2014)
Watkins Glen International Set to Repave in 2015: Watkins Glen International President Michael Printup announced Wednesday that the historic track will conduct a repaving project in the summer of 2015. It is the first time the track will be repaved since 1998. The repave will begin with "The Boot" in July, followed by the short course immediately following the Cheez-It 355 at The Glen NASCAR Sprint Cup Series weekend in August. The repave is slated for completion in advance of the 2016 race season. "This is a significant project for Watkins Glen International, our competitors, fans and track rental customers," Printup stated. "The repave is a tremendous undertaking and next summer is the right time to begin this historic project and prepare The Glen for the future." Asphalt specialists and engineers conducted a thorough evaluation of The Glen's entire circuit and recommended the current timeline. Further details and project specifics will be released at a later date. As a result of the repave, the Glenora Wine Cellars U.S. Vintage Grand Prix presented by Welliver will take place July 24-26. Information regarding renewals and ticket sales will be shared with customers in the coming weeks. Fans will be able to witness the project from the Fans R1st Viewing Area in the Argetsinger Grandstand. That area will continue to be free and open to the public through the end of October. Fans will also be able to follow the progress of the project via Facebook, Twitter and TheGlen.com.(WGI)(11-5-2014)