Esquire was the Maxim of its time. Ads were about cars, Rolexes, fancy liquors, travel, & always beautiful chicks nearby. Some things resist change.
When I was deployed, the new month rolled around when somebody in the tent asked, “OK, whose turn is it to buy the Maxim?”
‘When I was deployed, the new month rolled around when somebody in the tent asked, “OK, whose turn is it to buy the Maxim?”’
Great story! Also, thanks for mentioning the classic Santory ad. It was priceless, and I’m glad I had the chance to see it.