It seems to me they are cracking down harder against the targets they can go after, because they are so many other infringers they have no chance of stopping. It’s a losing battle for them, but they can’t give up because that would mean finding an entirely different business model.
Sooner or later though, I expect intellectual property laws to face a severe overhaul, as technology has rendered enforcement of them rather impossible.
While often this seems petty, one of the issues is to show the patent/trademark office you are interested in protecting your innovations, or they could let your TM expire. My husband knows more about that, but that is the gist of it.