Another Wendys commercial from the same time period as “where’s the beef?”. It was the infamous “Soviet fashion show” commercial where a very heavy, ugly woman comes out on the runway after the announcement “ees next evening-vear!” with a horribly plain ugly dress on. She leaves the stage. The next announcement is made “ees next, sweem-vear!” the same woman comes out wearing the same exact outfit, except now she’s carrying a beach ball under her arm! Then the announcer chimes in with the tagline “choice is good!”
The commercial ran maybe once or twice when the Soviets got wind of it and complained to our state department. The state department in turn pressured Wendys to pull the ad, which they did. I almost fell over laughing the first time I saw it. I’m glad I caught it because not a lot of people saw it at the time.
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THE first dress was “day vear.” “Eees evennink vear” was accessorized with a flashlight. THEN came the “szimmvear”. Pure genius...
I remember that commercial! It was a funny poke at Soviet choice.