Put on the TM symbol and it is considered trademarked. If you want to actually register the trademark (circled R), it will cost you. Either way, you will need lawyers to defend it, if it is something that others can make money from by stealing it.
Thanks! I think I get it now, it’s like staking a claim and if it starts paying off or showing promise then I’ll definitely get a lawyer to hold the vultures back. I always wondered what those symbols mean, TM and R, thanks!
Put on the TM symbol and it is considered trademarked.
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That is what I did 27 years ago. The name is obvious related to my product, but while the product has been imitated several times, no one ever tried to pirate the logo/name/brand. Everyone of the imitators failed/quit production in short order.
Now: a portion of my 2-word brand can be, has been,is and was applied to several other completely different products. What I *own* is the two-word brand applied to my particular and specific product. However, I am unaware of _any_ other use of the single word in the logo applied to different items that lasted more than a couple of years.
It all depends on whether you are out to make a quick buck or in it for the long haul. Continuous usage in the market place can constitute product recognition and *goodwill* and those are commodities that gain more value over time.