People think they don’t like strong coffee, when really, they don’t like bitter coffee, there is a difference. When making coffee, use more grinds and less water to get rich, strong coffee. The more water that passes through the grinds, the more bitter the coffee is. If you make it too strong you can add a bit of hot water.
Do you like Star Bucks coffee? Would you consider it to be bitter or strong? I’ve had it only a couple times but don’t care for it at all. I actually really enjoy Taster’s choice instant. I know most folks don’t like instant but it’s what I started out on many years ago so have an acquired taste for. That said, it does indeed taste worse black than brewed cofee does.