But the MSM desperately wants it to be... his original target, after his roommates, was UCSB Alpha Phi sorority... coverage of the extremely beautiful girls there would have helped their ratings, plus would have helped the narrative that white people only care when pretty white (and Asian) girls get hurt.
Those are some of the pretty blonde girls that Eliot couldn't get, so he decided to kill dozens of innocents instead, to make his point.