The Coke board has some serious explaining to their stockholders. Corporate advertising is supposed to make an emotional connection with its customer base, enhance its product’s appeal and increase sales. Coke executives are trying to blaze some sort of politically correct marketing plan. In the short term sales will decrease since they clearly alienated some of their most loyal customers. It is yet to be seen if the meal of the new America will be a burger, fries and a coke.
“It is yet to be seen if the meal of the new America will be a burger, fries and a coke.”
It will be hummus, falafel, pita chips and tea.