Not so much for the giant billowing fire as it is for you having a heart attack at 0230. It is not easy looking for house numbers posted in all sorts of different locations (or missing) while trying to see over the flashing lights and avoid hotting the cars parked in the street.
and to lower the odds of a no knock SWAT raid on the wrong address. Posting names, photos, and a pro-police union sign might be a good idea too.