A caller on Chris Plante yesterday opined that by watching people in the grocery store you can learn a lot.
Say the person(A) that picks an item up, checks the price, weight etc, then sets it down and looks at the ‘generic brand’, compares price and weight and buys the cheaper item.
The other person(B) walks around, choosing the names he sees on TV, doesn’t check how much it costs or how much is in the can/package.
He surmised that Person A is spending THEIR OWN money while person B, in all likelihood, is spending OUR money.
As a former NYer, I can tell you that a lot of people who are picking up the more expensive brands in markets, are restaurant folks picking up the best they can get that couldn’t be obtained through their vendors or the outdoor markets.