Bleeeech!
I will be honest. I had to mute this one. I just can’t do it. You guys are so much braver than me!
Fox and the producers of “American Idol” are putting down new digital roots as the show enters the homestretch in its 13th season. Their bet: that promotional integrations with Google and Facebook will help elevate ratings for the aging franchise, especially among younger auds.
Starting with tonight’s “Idol” broadcast, featuring the competition’s 13 finalists, the show is launching a TV industry first: Viewers will be able to cast up to 50 votes from Google search results pages for their favorite singers. The digital ballot will show up in Google searches for “American Idol” and related terms, starting at the top of of each performance show (8 p.m. ET) and continuing through 10 a.m. PT the following day.
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