Instapundit has a quote he likes along the lines of....it’s OK to conduct a study that finds differences between the sexes as long as you phrase you results in a way that makes women sound better.
This is a perfect example.
Some intrepid researcher, if they do a study where men come out looking better, should pull all those bigots' pants down in public by publishing the study with the data reversed so women come out looking better, then wait for everyone to applaud it and several of them to peer review the study and swear publicly to its objectiveness and sound design and execution. THEN, "discover" that the data had accidentally been reversed. All those guys who just vouched for the study would be left standing there holding their dick, because they examined it and said it was a good study.