I don’t know where you live....but I live in a conservative, very conservative area....and I have seen ‘slathered’ in the grocery stores and around town.
For the most part, I live in a similar area and I see more and more blatantly marked up men and women.
My spousal unit does a lot of those weekend 5Ks and the like and those are where the inked up ones really show.
Where I work, most of the production people have many. A few in management do. Recently an older lady that I would figure to be very sensible and conservative got a small one on her arm.
I don’t get it. To me, ink is a major turn off and what times I ever hired talent on camera, my main requirement was no tattoos but that didn’t stop the freaks from contacting me anyway.