“Do they think they will be attracting that many gays to this sport? Really?”
No...
They are trying to appease the ones in management at all the big networks. NASCAR lives and dies by it’s press coverage, and it is already taking a big hit in the national media for being associated with “Those crazy, gun-toting, bible-thumping hillbilly’s”.
You make a very good point. After the NRA 500 this year, there is no doubt about their trying to appease someone. It is disappointing, because it will be their downfall.
Well it’s not working. Look at the empty seats. They cover most of them with advertising banners.
Just ask JC Penney how well their gay ad campaign worked out for them? They fired the CEO.