Not to natives of the area it isn't. The first dairy farm that started the business, and now its corporate headquarters, is located in the town of Wawa, Pennsylvania. The town of Wawa was named before the USA began, in the language of the Leni Lenape Indians native to the Philadelphia/Delaware Valley region. It means "wild goose", apparently the sound a goose makes flying over. Hence, the company's logo:
Old logo before redesign in 2004:
Best. Coffee. Ever. And -- fresh Philly soft pretzels with mustard every day, and hoagies, TastyCakes, and Goldenberg's Peanut Chews -- all Philadelphia delights. I was ecstatic when the chain started moving into Maryland and Virginia!