Remember the old saying “Birds of a feather flock together”?
They must have been “black” birds. (Now that is NOT racist)
I lived in Switzerland for five years and it is highly likely that the shop keeper would not let anyone handle a 38k purse they had not already purchased. They just don’t have the same attitude to customer “service” that we assume here.
They also don’t care how important you think you are because they have diplomats, Arabs,billionaires and politicians around all the time and ignore them.
I used to get my morning coffee at the same little shop with a number of celebs and they were all ignored or treated the same.