Rock had a hipster cachet. You see it on movies and tv from that time. But buying a strong regional brand that is presently hip and throwing away the local market by moving breweries to NJ makes no sense.
I stopped drinking it when they closed Latrobe brewing. I am not the only one.
Yep. All I can figure is that they have a lot of fake hipster wannabes in the NJ market who care more about the label than the content. And, judging by their voting habits, I can say that is all too typical.