That is one of the most breathtakingly stupid economic arguments I've ever read.
But we shouldn't be surprised. Mr. Noah is a graduate of Harvard College, from which he obtained a degree in English in 1980. He was on the prose board of the Harvard Advocate. That explains his robust and brilliant economic knowledge.
I see. Now when I pay $4 for a gallon of gas instead of $2 it lasts longer and is a better gallon. The extra cost is offset by my driving less so efficiency rises. Brilliant!
Less turnover of gallons saving wear and tear on my truck, even more brilliant! I think I’m going to demand a doubling of my pay so I can be more efficient.