Maybe he should start his own paper: The Trump Times and print all he wants. Maybe a news magazine to compete with Time Magazine?
If Trump still has the money, that is. Sometimes he's been broke and living off hot air.
But beware: some people thought CNN would be a conservative network when Ted Turner started it in the 80s because Turner was a Southerner who didn't live in NY or LA.
These things don't always work out the way people think they will. See also the complaints about Murdoch and Fox News.
I believe you may be right.
If he wins the bidding, the NYTimes has a new owner and a (bunch) of new readers.
If he’s shut out, that becomes the issue against the NYT which Trump uses to maximum advantage.
Game on.