$10? How long has it been since you checked out what it costs for Netflix? It’s cheaper if you watch the movies online, but it’s $36.80 (includes 3D and Blu-Ray) if you want to see just 4 movies at a time on DVDs with your own equipment (as Bryan insists).
However, we do watch four movies a week, and that works out to about $2.12 per movie. It’s much cheaper than renting tapes or DVDs from a walk-in store. And it’s ridiculously cheaper than going to the theater.
That's cheaper than renting on-line from Amazon or youtube, but not cheaper than a Redbox or Blockbuster Express. We might watch 4 movies a month.