It's beyond that. I'm sure you've encountered the "fans of Zero", they don't care about reality. If Zero was caught murdering and eating nuns & orphans they'd still support him.
The only way to get them to dump him is to ridicule and make fun of him - make Zero the joke that we all know he is
This is true. The mentality is one of wanting to be allied with the "cool" group - no matter why they're "cool". This is why the faded Obama poster line was effective. Romney's people should double down on that approach by likening Obama to the iPhone 5 mapping fiasco. They need to make him un-hip, passé, cliché, old, stale, yesterday's fashion.