"I'm Mitt Romney and I approved this message."
"You know, Barack Obama is a pretty nice guy. Good dad, good husband, looks great in a suit. But I have to say that maybe he's not the best person to be president. I know, I know. You're saying, 'Why is Romney being so tough on Obama.' Well, I have to say that I'd probably be a better president, so there it is. Not to say anything negative about President Obama. Just that, maybe, I might do a better job."
Whew! That'll hit Obama where it hurts!
Like the ad they were running not long about which ended ‘..it’s okay to make a change” - not “...me need change now” or even “...it’s time for a change” - devastating......