“The live stream of NASA’s Curiosity rover landing garnered more interest than primetime Sunday television, Ustream says. A spokesperson told Mashable that 3.2 million people in total had checked the stream at some point during the landing, with a peak of 500,000 people watching at the same time.”
And that many viewers for NASA Curiosity on the Internet Live stream was during a time period commencing after 11:30Pm eastern time, and the good stuff, the landing, after 1:am Eastern time.