BUT...I wonder who really designed it, the Coca Cola Corp. or the students? All of that effort, time, money (who paid?) to drink a coke? Careful there, Netz, you might get in trouble for using that small 'c' for a trade-marked product [grin].
BUT, yes, I agree with you that I would like to know more of the background story. Frankly, while I am not altogether sure about the two presenters, my inclination is that Coca Cola Corp. probably presented a challenge to a university physics and engineering school with funds and the right to film as a commercial. Any other backstory would kind of kill the pleasure and youth theme and, frankly, I very much believe that this kind of project is well in the ability of our current students.
I am sure that this production is within the abilities of a core group of college kids. The question is really one of planning, control and budgeting. It has a very teenybopper look and feel to it. One I have not seen in a long time.
I just can't help but be skeptical when Jay Leno (or others) interview college kids with a flurry of general knowledge(like geography)questions. Usually Jay gets a deer in the headlights look to his very simple questions. It is worrisome that kids are experts in Coke types but unaware upon which continent they sit.