That would be very foolish and highly unfortunate. That will be even more so if it is one of their major characters. It is quite puzzling why business concerns decide to get associated with certain social issues. If I am making money selling cupcakes why would I want to wade into the turbid waters of gun control, or postulate on the merits and demerits of abortion, or wax poetic on gay marriage? I should just concentrate on selling the cupcakes and leave such issues to those whose job is not to sell cupcakes. I am surprised why DC, or Marvel, would do this. It is a high risk low reward strategy, no matter what their personal beliefs on the issue are, and it doesn’t make much sense honestly.
this is just a tool for predators to attack children.
DC is beyond stupid for going this route. It is marketing suicide. Whoever approved this should be fired on the spot.
Advertisers should FLEE from this commercial fiasco.
The suit in chief at warner should be comming down so hard on this subsidiary’s board. They are destroying the brand.