I think it is the same thing. You choose to pay a (sometimes rather steep) annual fee to hold an American Express card. I fail to see how that is less proactive than shopping at a store. Seems like the same thing to me.
And granted, I don’t like a lot of TV shows that JC Penney would target, and I do watch a lot of TV shows that Amex would target, but I saw that stupid Ellen/Amex commercial with the animals at least a hundred times, and I’ve not seen the Ellen/JC Penney commercials at all. How frequently are these ads aired?
I get your point and have expressed mine rather poorly, I’ll admit...
It just doesn’t seem the same to me.
Your other point is valid, too...
I don’t remember the Amex ad with Degenerate but also haven’t seen her JCP ads...just the print ad with Heather’s two mommies. Did it for me...
I am probably making excuses for Amex because I love the card...