Their product was very funky, sold in battered, scratched, dark brown bottles that looked as if they had been recycling since the Civil War. Their draft was sold in saloons that they owned! The taste varied from day to day, (even from case to case!) possibly because everyone from the CEO and the inter-related board of directors down to the guys on the brewery floor was pixilated around the clock. BTW, their ad budget was miniscule!
We worked and worked on a suitable positioning statement to come up with "More than Just a Six-Object." My idea,"No Two Bottles Alike" was summarily rejected and I was sent back to the car account. We could do no wrong as long as all the very lo-bux commercials were shot on the company yacht and had plenty of hefty eye-candy around. Apparently, this brewery's ideal Babe was about 5'3" and 165, concentrating the weight in the all-important frontal waist to chin areas.
Mercifully, the main reason they hired us at all was apparently to convince a prospective buyer that they were "hip" marketers! After their facilities were sold to a big national, we never saw them again nor again had to drink their unreliable brew. Neither has anyone else, thankfully.
At one point, we also got to work on a famous national brand's new Lite Beer. At a lite-beer-powered brainstorming session, our Elegant Lady Radio Producer said, "Reminds me of making love in canoe!" The meeting went wild at her burst of creativity. She deadpanned the room, and said, "Yeah, f$#cking close to water."
PA did have a lot of good beers though, Senator's Club, Polski Pivo, Olde Griesedick, etc. etc. etc.The best?
Brand names omitted to protect the family reputation ... and my neck.
Yuengling isnt’ available west of the mississippi.