I am not familiar with Mr. Jaffe’s overall success as head of Paramount, but I think he made the right call here. Mr. Goddard, obviously, is too close to the subject to understand the branding risks. Let’s face it: even a huge Trek fan like me understands that a full scale Enterprise in downtown Vegas could end up being on the order of the second largest ball of twine.
Scale or no, you’d be replicating 1960’s sci-fi sensibilities with 21st century technologies. So it would either look inauthentic, or incredibly cheesy. There is no getting around that horrible flaw.
The 23rd century was in a retro phase at that time. Didn’t you know? They loved 1960s styling so they made everything modeled on that style! LOL!