It doesn't work.
The way you win elections is you first hold your base, and then you peel off a faction from the other side.
Romney cannot get the base behind him. He will not succeed in attracting a faction that would probably otherwise vote Democrat!
The faction we need to attract is made up of UNEMPLOYED YOUNG MALES, and MARGINALLY EMPLOYED YOUNG PEOPLE age 19 to 34.
They are ripe. Obama left them unemployed and with no credit rating for the last 4 years.
Why would they vote for any candidate who reminds them of the boss' who laid them off.