OK more info... the dollar I used was a 2006 so obviously not embedded in the dollar... the Obama people paid the makers of the WIMO app (I am using a droid) to play that video when it recognizes a $1.00 bill.
My boss did it to a $100 bill and it goes to the music site rocnation.com - I would be interested to know if WiMO is charging advertising fees for this.