[Dysart]

How did man figure out how to make booze and figure out how to market the stuff on such a huge scale and get folks addicted....century after century??

To cripple the Indians Indian tribe files $500 million suit against big brewers

But seriously, I've always believed the discovery of alcohol was an accidental one of via the ingestion of fermented fruits and grains by some famished hairy guy many moons ago. Probably repeated occurences before it sunk in, or the association made. Then, inference; trial and error. The draw of its effects were self-evident, and the mass marketing simply and application of a fundamental business precept.

[BerryDingle]

I've always believed the discovery of alcohol was an accidental one of via the ingestion of fermented fruits and grains by some famished hairy guy many moons ago.

Fermented apples, 5 months ago, in Sweden.