He’s running his campaign just like Obama will.
Only difference is, is that Romney is attacking his base, whereas Obama has largely mended the fence with his base. As an example, HuffPo and Daily Kos now are pretty much 24/7 anti-Romney filling the net with damaging news pieces.
And moderates read not only their stuff, but the stuff from the right, too, which is fighting Romney for its very survival.
Moderates thus see both sides as being opposed to Romney, thus reflecting Romney’s ever-rising negatives with independents and moderates.
And Obama this quarter raised twice as much money as Romney and Gingrich combined. And Obama is piling his $ up.
Romney and Gingrich are spending most of their trying to get the GOP nomination.