I disagree with this article. The reason I believe Facebook will survive where MySpace failed is precisely because my 62 year old Mother has an account.
It’s the first and only social network she has joined on the internet, and guess what? She won’t be going anywhere else. She has a bunch of friends on the site, she’s able to see and share photos with family, and she is comfortable using it.
She isn’t going to be jumping around looking for a better one. She will just log on, read her wall, chat with friends, use the calendar to setup parties, see pictures of family kids and surgery results, and just feel connected.
The author seems to focus on what those under 30 will do, and while it’s true they will grow tired of a lot of what Facebook offers, they will also not cancel their account. They just won’t go to it as often.
But those who are over 50... they will stay on the site for years and years to come. And Facebook, by being simple and consistant, has allowed the senior users of the internet to find a simple and consistant way to connect to those they never imagined they could stay in touch with.
Yep...
And those currently under 30, won’t be under 30 forever.
Plus, the ‘kids’ will find another place to congregate, but will keep their Facebook pages alive lest they lose connections already made.
Advertisers don’t pay for impressions with 50 and 80 year olds.
Facebook needs 18-35 year olds to be engaged, or the ad dollars will dry up.