[kabumpo]

OJ is poison. Do whatever you want.

[Nepeta]

I knew people who were working on making orange juice that tasted like freshly squeezed.

What they discovered was that Americans did not want that taste, no matter what they said. Accustomed to the 'cooked' flavor in several major brands, they did not appreciate the painstakingly achieved 'fresh-squeezed' flavor at all.

A lot of effort and money went into this project. The company got out of the orange juice game.