We don't need to appeal to independent voters! We're Republicans!
I am convinced (because I’ve seen it) that when naive voters hear true conservatism, they will respond to it. And if they listen to a debate because of the Donald’s hype, that’s great.
I spent Thanksgiving trying to educate a naive friend on why “compassionate” liberalism isn’t compassionate at all - it’s just a way to manipulate good folks to giving up money and control to the oligarchy of the political liberal class, Dem AND Repub. People like Trump break through that obtuseness.