[...]Professor Jari Hietanen reports the less clothes the models wore, the quicker each volunteer’s grey matter kicked into action.
This may have roots in how our cave-man ancestor identified a potential mate. It was easier if they were naked.
Accurate experimental findings, faulty logic, and wrong conclusion (or at least: misleading article).
The electrical activity increased, but not in the higher brain centers (the prefrontal lobes). Cognitive powers were not enhanced. Rather, the activity in the limbic system (reptilian brain) - responsible for instinctive behavior (like evaluating the sexual attractiveness of potential mates - increased.
Looking at images of nude woman would NOT enhance the ability of a normal male subject to solve analytical problems (e.g., mathematical equations or logical deductions). Rather, certain instinctive processes would be triggered, helping him to determine whether the subject at hand was beddable, or worth bedding.
Regards,
Another great theory ruined with logic and facts. What do you plan on shooting down next, Santa Claus, the Easter Bunny, the Tooth Fairy, or Obamacare?
OH come on, did you have to go and ruin it by interjecting logic?