[aNYCguy]

Well, first of all, your link goes to an editorial from Eurekalert.org, not an article in the BMJ. In any case, at the end of the editorial's first paragraph: "...published in Medical Humanities." That's a journal by BMJ Group, but not the BMJ. The Eurekalert.org editorial's link to the BMJ is apparently a mistake or confusion, as the link actually goes to bma.org, the British Medical Association, an advocacy and lobbying group for doctors.

Whew!

[decimon]

That’s not an editorial but a press release. Do a web search on the title and you’ll find the very same release at sites other than Eurekalert.