Who are they trying to kid? It’s the customer who pays the fee no matter what... whether it goes through the bank or retailer, it’s just a matter of who handles the money.
Exactly. It’s amazing how many people don’t realize they’ve always been paying for the debit card, just through the retailer. It’s a cost of business he passes on to the customer.
Though some gas stations around here give a discount for cash, which is equivalent to charging a fee for using a card.