Agree.
My boss got all excited about 5 guys one day and insisted on taking me there. He went on and on about how great a product idea they had. “They don’t try to do everything. They try to do the most popular lunch really well.” So I get there, order one and as I’m eating it I think to myself, “The reason I’m eating here is because my boss likes their product plan.”
I got a subscription to the HBR just to know where I would be eating every month. (j/k)
What is the HBR?