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To: winstonwolf33
From Boxofficemojo.com:
14 N Atlas Shrugged: Part I RM $1,686,347 - 299 - $5,640 $1,686,347 $10 1

Average was $5,640 per theater on 299 screens, which is virtually tied for second place weekend BO with Scream 4 ($5,656 avg on 3,305 screens). I wouldn't exactly call that "derailing."

28 posted on 04/18/2011 9:54:15 PM PDT by ponygirl
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To: ponygirl
In the article, the author addresses your point.

"Boosters of Atlas Shrugged: Part I might point to the movie's per theater average to spin it as a success (ex. "it did almost as much per theater as Scream 4!"), but spin is all it is. It's a common ploy to cling to per-theater average to rationalize a soft run. Obviously, it's easier for a small release to have a higher per-theater average than one at over 3,000 theaters (at any rate, Scream 4 was a disappointment itself)."

30 posted on 04/18/2011 10:46:15 PM PDT by winstonwolf33
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