Free Republic
Browse · Search
General/Chat
Topics · Post Article

To: bigbob
They’re just like radio programmers - could care less what people say they want. “We’re smarter than you so quit complaining”.

I honestly think that the format of this network is proving to be a crappy business model or at least not giving them the ratings and revenue that the execs desire. On a given day, you are going to find people who will watch these reruns, however, this isn't a dedicated audience and their level of commitment is low. Without something fresh, they will only have people popping in and out and never keep the attention of their viewers for very long.

I'm guessing the original programming is being introduced as a way to start filling some prime time evening spots with programs that have a steady audience so that TV land can boost it's ratings, and hence, it's ad revenue. There just isn't enough attention span in the old shows.

MTV had to do the same thing years ago. When all you show are 4-5 minute music videos to easily distracted Teens and Tweens, you aren't going to hold their attention for very long, nor can you count on a steady viewing diet. MTV's audience popped in and out and eventually they had to have original programming. In their case, Reality TV was their staple for awhile, along with a few other things like Beavis and Butthead, etc. These programs kept the audience's attention for more than a few minutes, which is what you need to really be taken seriously by advertisers. It's even better if you can keep the audience's attention for several hours, this is what Network TV does on many given nights.
14 posted on 03/13/2011 4:44:28 PM PDT by lmr (God punishes Conservatives by making them argue with fools.)
[ Post Reply | Private Reply | To 3 | View Replies ]


To: lmr

Well I am just the opposite, when they were plaing the old stuff regular, I was a “regular” watcher. Now I’m not. Same with MTV, the music videos and music was why I watched, now I NEVER do and haven’t in many years.


39 posted on 03/13/2011 7:12:18 PM PDT by packrat35 (America is rapidly becoming a police state that East Germany could be proud of!)
[ Post Reply | Private Reply | To 14 | View Replies ]

To: lmr

When I was in college, my fellow classmates would sit in the dorm lounge and watch MTV videos all afternoon. I’d go off to class...they were watching the videos. I’d come back two hours later...same people were watching the videos.


46 posted on 03/13/2011 7:30:50 PM PDT by scrabblehack
[ Post Reply | Private Reply | To 14 | View Replies ]

Free Republic
Browse · Search
General/Chat
Topics · Post Article


FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson