After a good night sleep, I remember a little more about the McDonald's clam roll. It was actually called the "McClam Belly Roll" on the menu and I'm now pretty sure it was summer of 1979 that these were available as I remember driving there to get them and I had gotten my drivers license for the first time in April of 1979.
I’ve dug clams (and cooked and eaten them) and know what it’s like to have “a bit of beach” in each clam. Cape Cod restaurants that served fresh fried clams (whole clams, strip plus belly) had that bit of grit in each bite.