Do you really think there is not a bandwagon effect, at the least?
My larger point remains.
None of us are choosing to have the majority of our consumer products, or our sports, making us participants in the Komen mega-marketing campaign.
It’s meaningless to impose “support” of a cause on people. It’s silly to imply “support” from people on whom a cause has been imposed.
Hollywood did something similar with the red ribbons during awards season. Someone got bad press for refusing the red ribbon. (I don’t remember who)