Rays?
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JERRY: What’s around you?
KRAMER: I’m lookin’ at Ray’s Pizza. You know where that is?
JERRY: Is it Famous Ray’s?
KRAMER: No. It’s Original Ray’s.
JERRY: Famous Original Ray’s?
KRAMER: It’s just Original, Jerry!
JERRY: Well, what street are you on?
KRAMER: Hey, I’m on first and first. How can the same street intersect with itself? I must be at the nexus of the universe.
JERRY: Just wait there. I’ll pick you up, and, Kramer, stay alive no matter what occurs, I will find you!
KRAMER: Aah!
There was a guy going around in a car to all the Ray’s pizza places years ago, telling them he owned the name Ray’s. He said you can keep the name of you store but you gotta pay. You can imagine the reaction.