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Wow...amazing. Thread turns into a "I'm more Freeper than You are" pissing contest and we're talking about olive oil.

If someone is not aware of the advantage of having olive oil labeled correctly as to what it contains...well...heck with 'em...they deserve what they get.

I happen to live in a country that very loosely controls what can be sold as "Extra Virgin Olive Oil" and its a nightmare sometimes getting what you want.
Look up 'pomace' and see what it is. Pomace gets added to Olive oil and its still labeled 'Extra Virgin' here. It ain't good. The quality of the oil - and thats why I want EV Olive Oil - suffers. It makes it bitter rather than sweet...like it should be.

Stupid arguments about a very common-sense thing. Make the label accurate. Do what is required to protect food safety.
And yes, IMO it is a matter of 'food safety.'