True. That's why there are laws against fraud already on the books.
What isn't needed is for the federal government to try to set standards that have already been set by international non-government groups.
/johnny
The point of the FTC action is to make customary market standards enforceable by setting up objective scientific measures. Milton Friedman, who did more to revive free market economics after the New Deal than almost anyone, saw government as having an essential role in setting the “rules of the game” by which free markets operate. That means laws like the Uniform Commercial Code, Landlord-Tenant Acts, food and drug safety laws, and, yes, even rules on the composition and labeling of olive oil.