Yep.
You never hear about the guys that do a “good” job. The blend in with eachother and they don’t make the news.
Situations like this create an excellent opportunity for a business. They get free press (even if it’s initially bad), and they get additional press for the “immaculate recovery”.
Johnson & Johnson’s handling of the 1980s Tylenol tampering, deaths and the recovery is textbook on how to do it right.
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